Meet the Team – Julie Goetzke Design

While you enjoy your favorite Hop & Barrel beer, whether in the taproom or out and about, do you ever wonder where the awesome artwork came from? Well, we’re about to let you in on a little secret. We would like to introduce to you, Julie Goetzke of Goetzke Design, a local graphic design company and the wizard behind our artwork.

How did you get started as a graphic designer? What is your favorite part about being a designer?

I’ve been drawing and painting since before I can remember. Drawing on my shoes, on the walls on my desk at school. Went to UW Stout and got myself a BFA in the Graphic Arts. I think the moment I really felt like I understood graphic design was when I was working for Polaroid in 2006. I was lucky enough to become pen pals with Paul Giambarba. Paul created Polaroid’s iconic colorful packaging and corporate identity in 1958. He really inspired me and taught me how to navigate the corporate world while still upholding my creative process and beliefs.

My favorite part about being a designer is meeting new people who are excited about creating something functional or beautiful and something they want to share. Something that makes them happy. Because the creative process of design is what makes me happy and helping people makes me happy.

Why Hudson WI? What is it like being a part of the local community?

I grew up in Oakdale, MN. I think the wind was blowing East on 94.

I love how friendly everyone is. I like being able to stop in a coffee shop and chat about the ducks living under the stairs of the Chinese Restaurant and of course, being able to contribute creatively to local businesses like Hop and Barrel. I love those guys!

How did you learn about Hop & Barrel Brewing? How did you meet Justin and Brian? 

The “Infamous Beer Lord”, Brian Priefer and I went to middle school and high school together. I met Justin officially in the corporate offices of Hop and Barrel proper.

What is your favorite design you’ve done for Hop & Barrel?

It’s got to be the Hudson Haze label. The colors are perfectly outrageous and compliment Albert’s lovely “Carmen Miranda-esque” skeleton character. I think it embodies the uniqueness of Hudson and the beer itself

Side note, I also went to High School with Albert Nguyen who is a very talented Illustrator. So good!

What is your favorite Hop & Barrel beer?

Space Force!

If people want to work with you or learn about your services, what is the best way to reach you?

If people want to work with me they can drop me a line at or give me a call at 651-307-6866. My past and current work can be seen at

To hear an audio version of this article, click below.

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